Vietnam Silicon

Vietnam Silicon is seeking a creative and data-driven Senior Marketing Executive to manage our digital presence and create compelling content. This role combines strategic digital marketing with strong content creation abilities to enhance our brand presence and support our employer branding initiatives.

Responsibilities

Digital Marketing Strategy & Execution

1. Develop and implement comprehensive digital marketing strategies
2. Manage the company's social media presence (LinkedIn, Facebook, etc.)
3. Plan and execute digital campaigns across multiple channels
4. Monitor social media engagement and community management
5. Track, analyze, and report on digital marketing metrics
6. Optimize digital marketing efforts based on data insights

Content Creation & Management

1. Create engaging content for various digital platforms
2. Write and edit high-quality articles, blog posts, and social media content
3. Ensure consistent brand voice across all digital channels
4. Create compelling copy for email marketing campaigns

Technical Content Development

   • Collaborate with technical experts to create in-depth technical articles and thought leadership content

   • Create content that positions Vietnam Silicon as a technical thought leader

Employer Branding Content Development

   • Partner with HR team to develop compelling content for employer branding initiatives

   • Design and manage recruitment-focused social media campaigns

Website & SEO

1. Manage website content updates
2. Optimize content for SEO
3. Monitor website analytics and user behavior
4. Recommend improvements for better user experience
5. Collaborate with web development team for updates

Campaign Management

1. Plan and execute digital marketing campaigns
2. Create marketing materials for various channels
3. Track campaign performance
4. Collaborate with design team for visual assets
5. Manage email marketing campaigns

Qualifications

Experience

1. 3+ years of digital marketing experience
2. Proven track record in content creation and management
3. Experience working with technical teams and translating technical concepts
4. Background in employer branding preferred
5. Experience in tech industry or B2B marketing preferred

Technical Knowledge

1. Basic understanding of software development and IT concepts
2. Ability to grasp technical concepts quickly
3. Experience writing about technology topics
4. Familiarity with technical documentation

Content & Writing Skills

1. Excellent written and verbal communication
2. Strong copywriting and editing abilities
3. Experience creating various content types (blogs, social media, email)
4. Ability to write technical content for tech audience
5. English proficiency (written and verbal)

Collaboration Skills

1. Strong ability to work with technical experts
2. Excellent relationship-building skills
3. Ability to manage multiple stakeholders